Analytics

How do you know if your campaigns are working? You’re spending time and money on marketing and advertising efforts, but are they moving the needle to benefit your business?

Xenial Analytics validates the Return on Investment (ROI) of your marketing efforts.

Whether your campaign objective is to increase visits from new or existing customers or increase your average ticket, Analytics provides the data to understand your customers’ purchasing behavior. Based on credit card sales, you can view if your campaign efforts are bringing in new customers to your business or getting your regular customers to visit more often or spend more per visit.

ADVANCED ANALYTICS – DIGITAL MENU BOARDS AND BEYOND

Understand how things like weather and microeconomic factors weigh into your menu decisions through real time analytics based on advanced machine learning techniques. Use those findings to manage your digital menu strategy including menu placement, pricing and more.

CREDIT CARD ANALYTICS

Compare new vs. returning guests to determine where marketing and advertising dollars are most effective.

Understand which campaigns are working for you.

Quickly assess new vs returning customer visit patterns

Determine marketing and advertising effectiveness

Compare store performance

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