Supported Content

Xenial Digital Menu Boards support a variety of content types including:

Static Content

Static content remains consistent on the Digital Menu Board display and does not change.

Dynamic Content

Dynamic Content changes the display images based on the business rules and creative marketing strategies of the Parent Brand.

Dynamic Content includes:

  • Display changes based on time or day part.

  • Pricing changes based on time or location.

  • Highlight promotional items based on priority.

Nota

If implementing dynamic pricing, always provide background images without price-points.

Coordinated Content

Coordinated Content changes its behavior based on the business rules and creative marketing strategies of the Parent Brand. Both Digital Menu Board environments—the Traditional Controller and System on a Chip (SOC)—support Coordinated Content.

Nota

If coordinated content spans multiple screens, always provide the exact content for each screen as a separate, packaged working file.