Supported Content
Xenial Digital Menu Boards support a variety of content types including:
Static Content
Static content remains consistent on the Digital Menu Board display and does not change.
Dynamic Content
Dynamic Content changes the display images based on the business rules and creative marketing strategies of the Parent Brand.
Dynamic Content includes:
Display changes based on time or day part.
Pricing changes based on time or location.
Highlight promotional items based on priority.
Note
If implementing dynamic pricing, always provide background images without price-points.
Coordinated Content
Coordinated Content changes its behavior based on the business rules and creative marketing strategies of the Parent Brand. Both Digital Menu Board environments—the Traditional Controller and System on a Chip (SOC)—support Coordinated Content.
Note
If coordinated content spans multiple screens, always provide the exact content for each screen as a separate, packaged working file.