Specific Content Format Requirements

These requirements are in place to ensure that the Xenial Content Management Team is able to provide the best possible Digital Menu Board experience.

Resolution and Aspect Ratio

Xenial Digital Menu Boards display content in 1080p resolution (1920x1080) and 16:9 aspect ratio.

It is necessary to provide all artwork and associated raw content in the appropriate resolution and aspect ratio in relation to the placement of the content on the display. A few basic examples are listed below:

  • Fullscreen:

    • Landscape: 1920x1080; 16:9

    • Portrait: 1080x1920; 9:16

    [en] Fullscreen: Landscape and Portrait
    Abbildung 1. Fullscreen: Landscape and Portrait


  • Half-screen:

    • Landscape Orientation:

      • Side/Side: 960x1080; 8:9

      • Top/Bottom: 1920x540; 32:9

      [en] Half-screen: Landscape Side/Side
      Abbildung 2. Half-screen: Landscape Side/Side


      [en] Half-screen: Landscape Top/Bottom
      Abbildung 3. Half-screen: Landscape Top/Bottom


    • Portrait Orientation:

      • Top/Bottom: 1080x960; 9:8

      [en] Half-screen: Portrait Top/Bottom
      Abbildung 4. Half-screen: Portrait Top/Bottom


  • Two-Thirds screen:

    • Landscape Orientation:

      • Side/Side: 1280x1080; 32:27

      [en] Two-Thirds screen: Landscape
      Abbildung 5. Two-Thirds screen: Landscape


  • One-Third screen: 640x360; 16:9

    • Landscape Orientation:

      • Side/Side: 640x1080; 16:27

      [en] One-Third screen: Landscape
      Abbildung 6. One-Third screen: Landscape


  • Three-Quarter screen:

    • Landscape Orientation:

      • Side/Side: 960x1080; 4:9

      [en] Three-Quarter screen: Landscape
      Abbildung 7. Three-Quarter screen: Landscape


  • One-Quarter screen:

    • Landscape Orientation:

      • Corners: 960x540; 16:9

      • Side/Side: 480x1080; 4:9

      [en] One-Quarter screen: Corner
      Abbildung 8. One-Quarter screen: Corner


      [en] One-Quarter screen: Side/Side
      Abbildung 9. One-Quarter screen: Side/Side


Anmerkung

Resolution requirements are applicable regardless of screen size.

Accepted File Formats

Always provide base images and concept art in the appropriate resolution and aspect ratio in relation to its placement on the Digital Menu Board. Base images must use high-quality resolution; concept art may use a lower-quality resolution, but should always have the same aspect ratio as the provided base images.

The Content Management Team accepts the following file formats:

  • Adobe® Photoshop® (*.psd)

  • Adobe® Illustrator® (*.ai)

  • Adobe® InDesign® (*.indd)

  • Adobe® After Effects® (*.aep)

Anmerkung

Always provide complete packaged working files that include assets such as links and fonts.

Font Format

Fonts express the personality and the voice of the Parent Brand. A font-family describes both a specific and general font classification. Times New Roman, Courier, or Arial are examples of a specific font-family classification. Serif or Sans Serif are examples of a general font-family classification. Font-styles describe the styling of the font within the font-family, such as normal, italic, or oblique. Font-weight describes the weight of a font, such as normal or bold. Also, sometimes a combination of fonts are used to achieve the desired message.

When providing font files, always include the following:

  • The exact name of the typeface from the desired font-family.

  • The .ttf or .otf file, or a font image-set.

When providing a font image-set, follow the requirements listed below:

  • Always provide an image of the largest point-size used, typically 150-300 px.

  • Use consistent font-sizes and crop images to a uniform height.

  • Always allow a small amount of whitespace at the top/bottom of the font image.

  • Never crop the width of a font image.

Font files should always include the following letters, digits, and symbols:

  • digits (0-9)

  • dash (-)

  • pence (p)

  • dollar ($)

  • comma (,)

  • ampersand (&)

  • cent (¢)

  • euro (€)

  • period (.)

  • percent (%)

  • dollarcent (c)

  • pound (£)

Include additional currencies for EMEA, APAC, or other countries as required:

  • chf (CHF and/or chf)

  • eur (EUR and/or eur)

  • kr (KR and/or kr)

  • cyrillic, Chinese, etc.

An example of the font characters required by the Xenial Content Management Team.

Flat Artwork

Flat artwork refers to a single art file that does not contain layers. Typically flat artwork begins as multiple layers which are then merged into one background layer. Merging multiple layers into one background layer reduces the file size of the image.

Pros: Smaller file sizes upload/download more quickly.

Cons: Flat artwork does not support dynamic/modular content as easily as layered artwork. Flat artwork that uses gradient, patterned, or photographic backgrounds are not easily edited and may require the content agency to resubmit artwork for minor changes.

Layered Artwork

Layered artwork contains multiple, stacked layers in one file and is not flattened. Preserving the integrity of each art layer allows for more control and easier modifications. The Content Management Team prefers layered artwork when content is intended for dynamic/modular display.

Pros: Layered artwork provides more flexibility for future changes and allows for greater dynamic/modular content control.

Cons: Larger file sizes require more bandwidth to upload/download.

Anmerkung

Always provide complete packaged working files that include assets such as links and fonts.

Video

Video content holds the potential to improve customer experience and increase in-restaurant sales.

Always provide video content in the appropriate measurements in relation to the placement of the video on the Digital Menu Board, using H.264 format.

FPS: Use 30 FPS for fullscreen video, the minimum accepted value is 1280x720 at 24 FPS.

Bitrate: Use a target bitrate of 5 Mbps, with a Constant Frame Rate (CFR) setting.

Format: All industry standard formats for MP4 videos are accepted, H.264/MPEG4

Anmerkung

Videos with a transparent background, often known as alpha-masked videos, are not supported.

Content Examples

Digital Menu Board content is displayed in 1080p resolution (1920x1080; 16:9 Aspect Ratio) regardless of screen size.

The examples listed below illustrate the concepts of layered artwork, dynamic pricing, and rotating/alternating content.

Content Example 01

[en] Layered Content Example
Abbildung 10. Layered Content Example


Content Example 02

[en] Layered Content Example
Abbildung 11. Layered Content Example


Content Example 03

[en] Layered Content Example
Abbildung 12. Layered Content Example