Despite the popularity and buzz heaped on social media platforms today, social media is not the preferred way most consumers shop for promotions and deals. Research compiled by Campaign Monitor reveals that 72% of people would rather receive brand content through email, while just 17% look to social media platforms for specials.
So if customer outreach and marketing is one of the many to-do’s on your list, consider email marketing. Here are a few more compelling stats:
The return on investment for email marketing has been proven again and again.
Automatically Push Coupon Reminders When Customers are Near Your Store
For a long time, email marketing has been the most effective way to incentivize your best customers to spend more money with you, win back diners who haven’t been to your business in a while, and attract people that have never visited.
With advancements in payments technologies, though, email has become even more effective with the ability to insert personalized coupons and offers.
Vendors, including Xenial, make it easy to insert coupons and offers into your emails. We also partner with Google Pay to make it easy for recipients to save the coupon to Google Pay. Geofencing enables an alert when a customer comes close to your store, to remind them that they have a coupon waiting in their Google Pay wallet.
Secrets to Success with Email
It takes more than great food to get customers into your restaurant. It also takes a healthy serving of email marketing. Here are tips borrowed from successful email marketers:
Xenial helps leading brands market to the right people, at the right time with the most effective offers.
Do you want to win new customers, and keep them coming back?
Contact us for a demo of our Customer Engagement, Loyalty, and Marketing platform.