The short answer: by relying on a sophisticated, cloud-based, fully integrated technology platform.
Global Payments, the parent company of Xenial, announced in early September 2021 that the company will be the commerce technology provider for Mercedes-Benz stadium in Atlanta, Georgia. Global Payments and Xenial will deliver a multi-channel commerce ecosystem through a frictionless blending of online and offline fan experiences before, during and after events. Fans will be able to make purchases and receive orders efficiently, safely and securely from anywhere in the stadium and nearby fan zones.
The technology solutions from Xenial and Global Payments will also automate back-office processes to streamline operations, inventory management, financial accounting and employee management for the stadium. The partnership was announced byGlobal Payments and Mercedes-Benz Stadium, the home of the NFL’s Atlanta Falcons and Atlanta United of Major League Soccer.
The tech stack will fulfill the hospitality and commerce needs for the whole stadium, with a focus on enhancing fan experiences:
Below, we share Global Payments’ article about Mercedes Benz stadium. (The original is posted here.)
And if you’d like to read the press release, you’ll find it here.
Fan Experiences Unlike Any Other
Before you even step foot into the 2 million square foot, state-of-the-art Mercedes-Benz Stadium in Atlanta, Georgia, the excitement for what lies ahead is palpable. You can hear chanting and cheering from the stadium's surrounding tailgate lots and from cars honking their horns in support. They're rooting two of Atlanta's most well-known and respected sports teams to victory–Atlanta United of Major League Soccer, and the NFL's Atlanta Falcons. Fans are not just ready for the game, they're ready for an experience like none other.
This is all part of Arthur Blank's vision to provide the most fan-friendly experience in sports–and now with our help, together, we'll take it to the next level.
With a capacity that can exceed 70,000 fans each game day, enabling a world-class fan experience every game requires a sophisticated, cloud-based, fully integrated technology platform that Mercedes-Benz Stadium can count on.
That's where Global Payments comes in, bringing its expertise in restaurants, food service management, and sports venues to help solve the complex challenges of a multi-channel commerce ecosystem all housed within a few million square feet.
Our solutions solve challenges like these.
How to order, pay for, and receive orders more efficiently from anywhere in the stadium and nearby fan zones.
How to support a more personalized culinary concept, across all unique food and beverage destinations, on all levels of the stadium.
How to automate back-office processes to streamline operations, and perform inventory management, financial accounting, employee management, and more.
We're turning challenges into innovations for Mercedes-Benz Stadium. Innovations in personalization, operations, and continuous optimization for fans and employees alike.
Game Day, Optimized
We'll deliver industry-leading mobile point of sale, unified commerce, and digital menu board technology to expand how fans enjoy food and beverage in the stadium. And provide new mobile ordering and self-service kiosk capabilities to meet customer preferences for the specialty and premium offerings of their choosing. With tailored loyalty and reward programs fueled by comprehensive fan segmentation and personalization, we'll make sure that loyal fans of the Falcons and Atlanta United feel their team's appreciation year-round.
Behind the Scenes
Peak efficiency across a venue can only come from an intelligent back office that links everything together for a holistic, consolidated view of all purchases, inventory, staffing, and more. That's what our back-office capabilities deliver. With just a few clicks, the Mercedes-Benz Stadium in-house team can access standard or custom reports that capture the whole picture. From an end-of-event summary and drill-down of sales data to real-time inventory tracking and financial reports, they will be well equipped with the insights they need to run their operations efficiently.
Set for the Future
The goal for the stadium was to set a framework for continuous improvement. To facilitate that for a venue that sees 3 million fans across more than 50 events in a single year, the technology platform must be able to process thousands of transactions at once, offer a variety of ordering and payment options, and provide intuitive solutions for fans and staff alike. That's what our fully integrated, cloud-based solutions will power. Coupled with our expertise and dedicated partnership, we will deliver an elevated multi-channel commerce ecosystem today–and help Mercedes-Benz Stadium continue to meet and exceed fan expectations well into the future. That's innovation that delivers.
Catch us live and in action at Mercedes-Benz Stadium in Atlanta. Can't make it in person? Visit us online to learn all about our innovative solutions that delight fans and owners of venues worldwide.