TECHNOLOGY:
QR Codes are starting to pop up everywhere. You will likely see them more and more. For a technical answer, you can check out QR Codes wiki page here: http://en.wikipedia.org/wiki/QR_code
Basically they are codes that you can scan with your cell phone (you will need a barcode scanner app, which are free). The code contains information, which could direct you to a website, a video, or some other information.
APPLICATION:
As a consumer, you care about this because you can scan business cards, advertisements, or other media and get additional information quickly. OK, maybe it just saves you from entering in the site into a browser, but is makes things just a little easier.
As a business, you can use the technology to deliver information to people quickly. For real estate professionals for example, they can add a QR code to a listing to direct people to a specific site with more images and information. There is only so much information that you can fit on a flyer or business card. What is interesting is the information that you can acquire by using the codes. Have one code for business cards, one for a flyer at the open house, one for a flyer on the sign outside the house etc... Since each of these items has a different code (all going to the same website) then you can track which medium is being successful. How many visits did you get from your business card this week? Did you get any new leads off of the process? Capturing this data will help you discover what is the most effective campaigns and help you be more efficient. Something definitely worth looking into.
Below is a video from a startup Flaretag, that allows you to create your own QR codes for free.
QR Codes are starting to pop up everywhere. You will likely see them more and more. For a technical answer, you can check out QR Codes wiki page here: http://en.wikipedia.org/wiki/QR_code
Basically they are codes that you can scan with your cell phone (you will need a barcode scanner app, which are free). The code contains information, which could direct you to a website, a video, or some other information.
APPLICATION:
As a consumer, you care about this because you can scan business cards, advertisements, or other media and get additional information quickly. OK, maybe it just saves you from entering in the site into a browser, but is makes things just a little easier.
As a business, you can use the technology to deliver information to people quickly. For real estate professionals for example, they can add a QR code to a listing to direct people to a specific site with more images and information. There is only so much information that you can fit on a flyer or business card. What is interesting is the information that you can acquire by using the codes. Have one code for business cards, one for a flyer at the open house, one for a flyer on the sign outside the house etc... Since each of these items has a different code (all going to the same website) then you can track which medium is being successful. How many visits did you get from your business card this week? Did you get any new leads off of the process? Capturing this data will help you discover what is the most effective campaigns and help you be more efficient. Something definitely worth looking into.
Below is a video from a startup Flaretag, that allows you to create your own QR codes for free.
Comments
08/10/2011 13:15
Make sure to investigate all the potential of QR Codes for product tagging, business cards, maps and more!
